Mascots can be used to promote your business or product. In the examples above we see a hip hop artist using the costume to promote his new album, a group of skaters being used to promote the toy versions of them and the psp and ds games, then we see Twinky the Kid promoting hostess at a Walmart Grand Opening, also we see the Slap Daddy's Hamburger who represents the restaurant in parades, city events, and in store promotions. You can use your mascot to give you an edge and be recognized. Usually you can open more doors for yourself if you bring your mascot costume.
You can be invited to sports games with large crowds, be invited to ribbon cuttings, be on Tv and in newspapers for free more often. You'll be surprised how effective marketing with mascots is. It's the Biggest advertising Bang for your buck you can get!